We are single-minded about the need to get business to truly listen to customers.

We believe that marketing people should come out from behind the mirror and talk to customers regularly, face to face. We have seen for ourselves the difference it makes. And so have our clients.

Here you can read more about our views and, more importantly, the experience of our customers.

emerging trends

Our work is about uncovering opportunities by getting beneath the skin of customers or tapping into trends.

We are usually doing this at the client’s behest, but sometimes issues emerge that we want to get on top of before anyone asks us to…

Right now, issues we see shaping our clients’ worlds include:

  • carbon reduction; green washing or green reality?
  • adding value through lower prices; a new necessity
  • local sourcing: niche or trigger for change in the food industry?
  • the ethical consumer: a sustainable trend?

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We worked in partnership with Annabel Karmel and a major global entertainment brand to develop a new family of healthy-eating products for toddlers which made their Mums even happier than the nappy-wearing consumers.
“100%Cotton have been extremely refreshing to work with. They are proactive in their approach and deliver real clarity in their results. In short, they add value.” Roger McLaughlan, Asda Living Managing Director
"100%cotton have played a major part in our securing new contracts worth over £10m in the last year. Their consumer insight has helped us achieve partnership status with two major supermarkets." Steven Phelps, Former Sales & Marketing Director, Gala Coffee Ltd
"Having worked with 100%Cottton across a variety of consumer research projects, what sets them from the norm is a passion and desire to transform insights into a deliverable, tangible conclusion".   Dave Clack, Zetar plc Business Development Director and Kinnerton Confectionery Sales Director
“100% Cotton are a breath of fresh air, they offer a client-focused approach  centred on getting really good research and then get that research understood and applied in the (client) business; they don’t let you keep the power point presentation  in the drawer!" Chris Cole, Make It Cheaper MD
“Our strategic partnership with 100%Cotton marks a new way of working; we intend to bring about a cultural change so that all our people – not just those in the Marketing Team – actively seek market insight to help them better understand and engage with our customers.” Sarah Taylor, (formerly) Screwfix Brand Marketing Manager
“The whole idea of Trade Point is that it is designed from the customer’s perspective. 100%Cotton has helped us achieve this by getting us out from behind the one-way mirror and putting us in the same room as customers.” Ian Herrett, B&Q Business Development Director
"100%cotton always bring incredibly pertinent and level-headed thinking to our business. Their approach is thoughtful, but they don't duck difficult issues." Hamish Renton, Former Managing Director, Riviera Desserts, a division of Uniq plc
"Having worked with 100%Cottton across a variety of consumer research projects, what sets them from the norm is a passion and desire to transform insights into a deliverable, tangible conclusion".   Dave Clack, Zetar plc Business Development Director and Kinnerton Confectionery Sales Director

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