We are single-minded about the need to get business to truly listen to customers.

We believe that marketing people should come out from behind the mirror and talk to customers regularly, face to face. We have seen for ourselves the difference it makes. And so have our clients.

Here you can read more about our views and, more importantly, the experience of our customers.

100% CONNECTIONS

100% OPINION

To ensure that we stay at the cutting edge of both commercial and academic thinking, we work in partnership with the University of Bath and the Bristol Business School.

emerging trends

Our work is about uncovering opportunities by getting beneath the skin of customers or tapping into trends.

University of Bath

We work in partnership with the University of Bath, School of Management by:

Customers are not data

market research in the age of customer-centricity

In today’s customer-driven markets, research should be a truly transformational discipline. The role of customer insight must be to enable companies to effect a culture change in customer engagement.

Jonathan-Salisbury-Giving-Award

We also sponsor academic prizes for the very best and brightest students.

MICHAEL BAILEY - winner of the 100%cotton Student Excellence Prize 2011

ANDREW FYFFE - winner of the 100%cotton Marketing Dissertation Prize 2011

Through the looking glass

If you really want to understand your customers, then meet them face to face

As we progress rapidly towards a multichannel world, everyone agrees that businesses must be ‘customer-centric’ with ‘the customer at the heart of the organisation’.

But for many business people this requires a considerable change of mindset and culture, which explains why some organisations struggle to develop a customer-centric business; they still keep their customers at arm’s length.

University of THE WEST OF ENGLAND

We work in partnership with the University of the West of England, Bristol Business School by

CARBON REDUCTION

OPTIMISM VS TRAINING

Local builders and trades people optimistic about business opportunities of carbon reduction programme but need for training remains high

100% PRESS

TREVOR CULPIN
DISCUSSES
HANDS-ON RESEARCH

LETS GIVE RESEARCH
REPORTS TO
RESPONDENTS

JS

annabel-karmel

We worked in partnership with Annabel Karmel and a major global entertainment brand to develop a new family of healthy-eating products for toddlers which made their Mums even happier than the nappy-wearing consumers.

asda-living

“100%Cotton have been extremely refreshing to work with. They are proactive in their approach and deliver real clarity in their results. In short, they add value.” Roger McLaughlan, Asda Living Managing Director

asda

B&Q

bank-of-ireland

bart

calypso

co-op-bank

costa

disney

finsbury

gala-coffee

"100%cotton have played a major part in our securing new contracts worth over £10m in the last year. Their consumer insight has helped us achieve partnership status with two major supermarkets." Steven Phelps, Former Sales & Marketing Director, Gala Coffee Ltd

george

humdinger

kingfisher

kinnerton

"Having worked with 100%Cottton across a variety of consumer research projects, what sets them from the norm is a passion and desire to transform insights into a deliverable, tangible conclusion". Dave Clack, Zetar plc Business Development Director and Kinnerton Confectionery Sales Director

lir

make-it-cheaper

“100% Cotton are a breath of fresh air, they offer a client-focused approach centred on getting really good research and then get that research understood and applied in the (client) business; they don’t let you keep the power point presentation in the drawer!" Chris Cole, Make It Cheaper MD

merlin

milklink

screwfix

“Our strategic partnership with 100%Cotton marks a new way of working; we intend to bring about a cultural change so that all our people – not just those in the Marketing Team – actively seek market insight to help them better understand and engage with our customers.” Sarah Taylor, (formerly) Screwfix Brand Marketing Manager

sealife

tradepoint

“The whole idea of Trade Point is that it is designed from the customer’s perspective. 100%Cotton has helped us achieve this by getting us out from behind the one-way mirror and putting us in the same room as customers.” Ian Herrett, B&Q Business Development Director

uniq

"100%cotton always bring incredibly pertinent and level-headed thinking to our business. Their approach is thoughtful, but they don't duck difficult issues." Hamish Renton, Former Managing Director, Riviera Desserts, a division of Uniq plc

yeo-valley

zetar

"Having worked with 100%Cottton across a variety of consumer research projects, what sets them from the norm is a passion and desire to transform insights into a deliverable, tangible conclusion". Dave Clack, Zetar plc Business Development Director and Kinnerton Confectionery Sales Director