We marry rigorous conventional quantitative, qualitative and desk research with out-of-the-ordinary techniques to bring our clients face-to-face with their customers.
By embracing the challenge of double-listening, to both customer and commercial voices, and combining research insights with market expertise we create customer value for our clients.
Working as a strategic partner, we help our clients bring about cultural change so that customer insight is part of everyone’s job, and sensitive listening to customers becomes part of the fabric of our clients’ businesses.
Click on each t-shirt for more information
100% T-SHIRT
To celebrate the launch of our new company identity and website we are offering a fancy limited edition 100%Cotton t-shirt.
Anyone who pledges £20 to our charity of the year Emmaus Communities, which offers homeless people a home, work and the chance to rebuild their lives in a supportive environment will receive one.
We worked in partnership with Annabel Karmel and a major global entertainment brand to develop a new family of healthy-eating products for toddlers which made their Mums even happier than the nappy-wearing consumers.
“100%Cotton have been extremely refreshing to work with. They are proactive in their approach and deliver real clarity in their results. In short, they add value.” Roger McLaughlan, Asda Living Managing Director
"100%cotton have played a major part in our securing new contracts worth over £10m in the last year. Their consumer insight has helped us achieve partnership status with two major supermarkets." Steven Phelps, Former Sales & Marketing Director, Gala Coffee Ltd
"Having worked with 100%Cottton across a variety of consumer research projects, what sets them from the norm is a passion and desire to transform insights into a deliverable, tangible conclusion". Dave Clack, Zetar plc Business Development Director and Kinnerton Confectionery Sales Director
“100% Cotton are a breath of fresh air, they offer a client-focused approach centred on getting really good research and then get that research understood and applied in the (client) business; they don’t let you keep the power point presentation in the drawer!" Chris Cole, Make It Cheaper MD
“Our strategic partnership with 100%Cotton marks a new way of working; we intend to bring about a cultural change so that all our people – not just those in the Marketing Team – actively seek market insight to help them better understand and engage with our customers.” Sarah Taylor, (formerly) Screwfix Brand Marketing Manager
“The whole idea of Trade Point is that it is designed from the customer’s perspective. 100%Cotton has helped us achieve this by getting us out from behind the one-way mirror and putting us in the same room as customers.” Ian Herrett, B&Q Business Development Director
"100%cotton always bring incredibly pertinent and level-headed thinking to our business. Their approach is thoughtful, but they don't duck difficult issues." Hamish Renton, Former Managing Director, Riviera Desserts, a division of Uniq plc
"Having worked with 100%Cottton across a variety of consumer research projects, what sets them from the norm is a passion and desire to transform insights into a deliverable, tangible conclusion". Dave Clack, Zetar plc Business Development Director and Kinnerton Confectionery Sales Director
