customer-CENTRED STRATEGY

 

 

At 100%Cotton we know that sustainable competitive advantage comes from being in tune with your customers. We deliver customer insight, commercial thinking and strategic solutions that help business leaders create truly customer-focused cultures. Our business is to make customers part of the fabric of your organisation. So we don't just give you the qualitative and quantitative research findings; we tell you what you should do. We provide strategic solutions that meet the needs of customer, brand and retailer.

JONATHAN SALISBURY 

100% Cotton MANAGING DIRECTOR

 

 

 

 

till roll  tap water signing for a parcel delivery tub of screws credit card

100% CLARITY

“100%Cotton have been extremely refreshing to work with. They are proactive in their approach and deliver real clarity in their results. In short, they add value.”

Roger McLaughlan,  
Asda Living Managing Director

 

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University of Bath

We work in partnership with the University of Bath, School of Management by:

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100% LUNCH

THERE’S NO SUCH THING AS A FREE LUNCH...

Rather than trying to find diary space for a formal meeting, we have created our 100% Lunch. We come to you for an informal chat where you can ask us about how we can help your business and see if we 'fit'. It's an opportunity for an off-the-record chat on a bench in the sun - if that's what's available. And we bring the lunch.

We worked in partnership with Annabel Karmel and a major global entertainment brand to develop a new family of healthy-eating products for toddlers which made their Mums even happier than the nappy-wearing consumers.
“100%Cotton have been extremely refreshing to work with. They are proactive in their approach and deliver real clarity in their results. In short, they add value.” Roger McLaughlan, Asda Living Managing Director
"100%cotton have played a major part in our securing new contracts worth over £10m in the last year. Their consumer insight has helped us achieve partnership status with two major supermarkets." Steven Phelps, Former Sales & Marketing Director, Gala Coffee Ltd
"Having worked with 100%Cottton across a variety of consumer research projects, what sets them from the norm is a passion and desire to transform insights into a deliverable, tangible conclusion".   Dave Clack, Zetar plc Business Development Director and Kinnerton Confectionery Sales Director
“100% Cotton are a breath of fresh air, they offer a client-focused approach  centred on getting really good research and then get that research understood and applied in the (client) business; they don’t let you keep the power point presentation  in the drawer!" Chris Cole, Make It Cheaper MD
“Our strategic partnership with 100%Cotton marks a new way of working; we intend to bring about a cultural change so that all our people – not just those in the Marketing Team – actively seek market insight to help them better understand and engage with our customers.” Sarah Taylor, (formerly) Screwfix Brand Marketing Manager
“The whole idea of Trade Point is that it is designed from the customer’s perspective. 100%Cotton has helped us achieve this by getting us out from behind the one-way mirror and putting us in the same room as customers.” Ian Herrett, B&Q Business Development Director
"100%cotton always bring incredibly pertinent and level-headed thinking to our business. Their approach is thoughtful, but they don't duck difficult issues." Hamish Renton, Former Managing Director, Riviera Desserts, a division of Uniq plc
"Having worked with 100%Cottton across a variety of consumer research projects, what sets them from the norm is a passion and desire to transform insights into a deliverable, tangible conclusion".   Dave Clack, Zetar plc Business Development Director and Kinnerton Confectionery Sales Director

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